Gotlands Slagteri – Identity work

Gotlands Slagteri Aktiebolag is owned by Svenskt Butikskött and Scan. The slaughterhouse is situated in Visby, Gotland and the history goes back to the early 17th Century with ”Wisbystads Slagtarehus”. The logo flirts with the old branding iron commonly used to mark cattle from different ranges around the world.

  • WHO: Gotlands Slagteri AB
  • WHAT: Corporate Identity
  • WHEN: February 2011