Håkan Fällman Aktiebolag – A personal identity

The butcher Håkan Fällman has worked with meat all his life where he provided the best restaurants in Sweden with meat of the highest quality. Today Håkan Fällman is working as a consultant where he lectures and trains in meat. He is also the author of the book ”Kött” (Meat).

Between developed the identity and the personal tag-line “För kunskapen om det glömda hantverket” (”for the knowledge of a forgotten craft”).

  • WHO: Håkan Fällman Aktiebolag
  • WHAT: Identity work
  • WHEN: 2012, Fall