Lindex – Tights and socks

Re-design of economy packs of tights and socks for the Northern European market. With a target group of women between 18-65 years, we decided to use an illustration inspired by the 1950-60. It this way it felt retro and modern at the same time. This illustrated serie made them stand out from the regular products which used photographed models.

In association with: Bo Lundberg/Woo Agentur

  • WHO: Bas Brand Identity
  • WHAT: Lindex redesign
  • WHEN: 2004