Shop-In-Shop – NK Saluhall Stockholm

The Shop-in-shop at Nordiska Kompaniet is a place where we are able to communicate the core values of the brand Svenskt Butikskött. Here the customers are able to learn more about meat in general, cooking, recipees and the close relationship between the breeders and the brand.

Every upcoming season the newspaper “Bulletin” is updated with news regarding the brand and seasonal products. The brand voice-over is performed by the Swedish actor Gerhard Hoberstorfer.

The Shop-in-shop was nominated at the Swedish Retail Awads 2012.

  • WHO: Svenskt Butikskött AB
  • WHAT: Retail design
  • WHEN: May 2011 – on going